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'Game Plan' UK Government Report on the London Bid for the 2012 Olympic Games

'Game Plan' a joint Department of Culture, Media and Sport and Strategy Unit Report published in December 2002 which examined policy on Sport while the government was thinking about bidding for the Olympics in 2012. It was signed off by Tony Blair who wrote the foreword.

Of Mega Events the report stated in its Executive Summary:

'Mega sporting events: there should be a more cautious approach to hosting these events. A set process for government involvement, including a clear assessment of the benefits is needed.'

The report expressed considerable scepticism about the benefits of hosting mega events, see chapter 2. The government went ahead with the 2012 Olympics anyway.

Download the Game Plan Report