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Low 2012 prices show women's sport 'not valued equally'

The organisers of London's 2012 Olympics have been accused of undervaluing women's sports and contravening the Olympic Charter's commitments to equality. Sue Tibballs, chief executive of the Women's Sport and Fitness Foundation (WSFF) said: "There is no doubt it sends a clear message that women's sports are not valued equally. Lower price equals lower value. But this is not just a commercial event. A lot of public money has gone into it. Judgements are being made about the value of women's sport that don't reflect its value in the market: women's sport is at an all-time high."


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