What's WickED?
This story has been updated as it has developed.
What's wicked? What exactly is going on with Hackney WickED? Or with London2012? The HackneyWickED Art Festival has succumbed to the blandishments of the London Olympics. It now includes the OPLC as one of its 'sponsors and partners'.
However, what may be a case of ambush marketing concerns the event being run by Exchange Project Space which London 2012 claims is part of London 2012's BP supported Open Weekend art event Dysarticulate, which is something to do with putting up flags! London 2012 has included the Hackney WickED logo on its site, suggesting a link between them.
On its webpage Exchange Project Space describes its event as 'Education programme. Hackney Wicked Art Festival 2011'. However, a quick search of the Hackney WickED site does not produce any result for this event.
So who is being wicked?
Brand ambushing?: The outstanding question is whether the organisers of Hackney Wicked actually knew London2012 had used their logo?
Submitted by Julian Cheyne on Fri, 22/07/2011 - 23:55.
Blog | 2012 Arts & Culture | Attractions | Hackney | Local groups | London 2012 | Sponsors
Hackney Wicked now a legacy?
Submitted by Charles Batsworth on Sat, 23/07/2011 - 23:02.
OPLC sponsorship no doubt buys the right to claim HackneyWicked as an Olympic 'legacy'.
Interesting that they only appeared as a Sponsor a week before the event - a few days ago it didn't appear on the website. And the Cultural Olympiad 'Create' brand appears as a Friend.
Regarding Dysarticulate, this appeared in the 2/6/2011 Artists Opportunities bulletin with no apparent connection to HW (and the statutory use of 'engage' and 'celebrate'):
"Call for artists to deliver London 2012 Open Weekend project across the UK, July 22 – 24 2011
As part of London 2012 Open Weekend, the ‘Dysarticulate’ project, led by artist Jon Adams, aims to engage artists and audiences from across the UK and ‘celebrate’ by creating and planting one million flags recycled from book pages. There are paid opportunities for artists to help deliver the project over London 2012 Open Weekend (22-24 July."
» reply
our 'legacy' sponsors
Submitted by Steve Dowding on Mon, 25/07/2011 - 21:04.
Yep, and the independently inaugurated festival formerly known as Hackney Wick Community Festival (which of course went with that recuperative process of becoming an 'Inspired by' event) also now lists OPLC as a "Sponsor". Its not in any way symbolic that the 'Community' word has been dropped as part of same process, is it?
» reply
by
Following comment on Twitter
Following comment on Twitter by RooftopJaxx 'did @juliancheyne perhaps miss the nuance of @Hackney_WickED's https://twitter.com/Hackney_Wicked/status/94024857200766976 re #HackneyWickED' this story was updated.