Following reports of Vancouver's downgrade to being the world's former 'most liveable city' news comes from @bobmackin that British Columbia is no longer the self-proclaimed 'Best Place on Earth'!
He tells it after submitting an FoI "regarding the continued use, modification or elimination of the Province of British Columbia's 'Best Place on Earth' slogan and sunshine-and-mountains logo":
The 'Best Place on Earth' and the sunshine-and-mountains logo (is it setting or rising?), was launched in 2005 and registered with Industry Canada's Canadian Intellectual Property Office the following year. It appeared on ICBC's Vancouver 2010 Winter Olympics licence plates in 2007, replacing the traditional "Beautiful" above a photograph of Mount Garibaldi and the VANOC inukshuk logo.
But something funny happened on the way to the biggest show on Earth. When Campbell put on his salesman-in-chief hat and attended the Beijing Olympics in 2008, he called British Columbia "Canada's Pacific Gateway" instead of the "Best Place on Earth." With a pinch of sarcasm, I asked him, why? If B.C. is really the best place anywhere, why not tell the world?
First the world has to find B.C. on the map, he said.
Jobs, Tourism and Innovation minister Pat Bell offered few hints about the slogan's fate when he was grilled by NDP critic Spencer Chandra Herbert in a May 5 budget estimates debate.
Before obsolete, slogan was meant 'to help motivate British Columbians' explained Minister Pat Bell.
"Yes, I am proud of the province and I think it's the best place on earth, but it was probably not the best way to attract people from other parts of the world who think their little section of the world was the best place on earth," Chandra Herbert said to Bell. "I'm just wondering: is 'best place on earth' shelved for now, and we're now not going to see that anymore, and we'll see 'Super, natural B.C.' in its place?
Bell answered that "Best Place on Earth" was a "broader brand” used only in B.C. "to help motivate British Columbians.”
Submitted by Julian Cheyne on Thu, 06/10/2011 - 01:38.