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London2012 Pub Legacy - tourists inspired to drink a pint!

Eighteen months on and the UK Press is still churning out Olympic miracle stories. Particularly prone to this are the nation's supposedly hard-headed business correspondents. One such is the Telegraph's Leisure & Transport Correspondent, Nathalie Thomas, who is convinced that tourists, particularly Americans, were so inspired by the London Olympics that they can't wait to pop into a London pub to sup a pint of Fuller's beer. As usual no actual evidence is produced to support this 'halo' effect and in fact the piece concentrates almost entirely on home consumers and that other well known consumer miracle, the Christmas effect.

But then, this may of course have nothing to do with Ms Thomas but rather that other journalistic phenomenon, a sub-editor pursuing a longstanding editorial policy of boosting the Olympics.


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