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European Tour Operators Association critiques of alleged tourism benefits from hosting the Olympics

'There appears to be little evidence of any benefit to tourism of hosting an Olympic Games, and considerable evidence of damage.' Findings of the European Tour Operators Association 2006 Report and Updates from 2008 and 2009.

Taken from the 2006 Report:

'The tourism industry is often singled out as the principal beneficiary. This study explores the extent to which this is valid.

It looks at sporting events and tourism, the television audience and the impact of hosting the Olympic Games on a city’s tourism infrastructure. It ends with studies of Barcelona and Sydney: cities that have had ostensibly “good” games for tourism.

The primary purpose of this study is to generate debate. It shows that there is no strong link between hosting sporting events and increased tourism. The audiences regularly cited for such events as the Olympics are exaggerated. Attendees at the Games displace normal visitors and scare tourists away for some time. Both Sydney and Barcelona had “excellent” Olympic Games, but their tourism industries have not significantly benefited.

Thus there appears to be little evidence of any benefit to tourism of hosting an Olympic Games, and considerable evidence of damage. It is vital that the problems experienced by the host cities of past Games be acknowledged and addressed in order to avoid them reoccurring.'


AttachmentSize
ETOA Olympic Report 2006.pdf247.37 KB
ETOAOlympicReportUpdate2008.pdf235.49 KB
ETOA Olympic Report update 2009.pdf79.83 KB

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