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The Olympics, Ethics and Corporate Social Responsibility

Podium Conference 2011: Panel at the Podium Conference Countdown to the Games February 2011.  Copyright ©2011 sytaffelPodium Conference 2011: Copyright ©2011 sytaffel


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Going for Gold: Globalizing the Olympics, Localizing the Games. J. R. Short

This paper discusses the siting of the Summer Olympic Games at the global, national and local scales. The increasing corporatization of the Games is examined. Their use in city marketing campaigns is evaluated.


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Getting a leg(acy) up

by Stuart Fuller

Here is a little secret for West Ham United and Tottenham Hotspur awaiting the decision on who will get the Olympic Stadium next week. Whisper it quietly, but football fans rarely want to watch football in an Olympic Stadium. Why do I say that? Well a simple look at similar structures around the world, built for non-football events reveals quite a bit. The prospect of an Olympic Games being awarded to a city sends them into construction meltdown, over promising and in most cases under delivering on the legacy of the games. The whole story of whether a stadium will have an athletics track or not is not a new thing. We all know that at the end of the day politics will win the day, and we have seen all sorts of stories in the past few weeks about who will do what when/if they win the bid.


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that Pudding Mill White Elephant

The saga of the Stadium's non-legacy rumbles on.

Ken has waded in claiming waste of public money and horrendous environmental consequences should Tottenham succeed with their bid entailing the demolition of the currently under-construction stadium and it's replacement with something more suitable to the needs of Premiership football. So it appears poor old West Ham are still highly likely to be saddled with that "fundamentally flawed" Olympic Stadium according to coverage by Paul Norman and Amanda Baillieu in Building Design.


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Arrests at the Dorchester?

The Telegraph has suggested the 2012 Olympics will provide a key test for the new Bribery Act. Corporate hospitality is supposed to come under scrutiny. Really? The whole point about this kind of event is the bidding war which requires nations to chuck goodies at international sports bodies. Freebies are what the IOC and others expect while sponsors and businesses have always used tickets to arts and sports events as a way to make friends and influence people.


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Free stays at the Dorchester - it's what they expect

BoJo has withdrawn the corrupt offer of a free stay for FIFA officials at the Dorchester during the 2012 Olympics. It's just taken for granted that this is the sort of thing bidders offer organisations like FIFA.


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