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Generations For Peace use sport to promote peace in conflict areas and run camps to help train young volunteers to use sport as a tool to achieve this.
The programme is supported by Samsung Electronics Levant, who share many of the same goals as Generations For Peace, such as innovation, quality, impact and sustainability.


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its a real thing

Coca Cola incursion 'vandalised': Photo: @makesandbreaksPhoto: @makesandbreaks
IOC TOP sponsors Coca Cola's recent incursion across the Cut into Wick (appropriating The Big Wall outside Queens Yard for their video shoot) caused some controversy, and forced a retreat leaving behind merely the attempted rebranding of Wick as HW. @GoodNewsHackney flagged up this neat summary. An excerpt from the introductory section, setting the scene:


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BP’s Olympic branding defaced throughout London

Press Release 23rd February – For Immediate Release

Today hundreds of BP signs across London were targeted by activists protesting against the company’s role as ‘Sustainability Partner’ of the London 2012 Olympic Games. Around the capital, protesters hit petrol stations, advertising hoardings, and BP-sponsored cultural institutions[1], disfiguring hundreds of the famous BP ‘sunflower’ logo. Advertisements with the company’s Olympic strapline ‘fuelling the future’ were altered with the addition of three asterisks to make ‘f***ing the future’.


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An open letter to the organisers of the London 2012 Olympics

Dear International Olympic Committee, London Organising Committee of the Olympic and Paralympic Games, and Commission for a Sustainable London 2012,

Given the recent controversy about the Dow contract, and following the resignation of Meredith Alexander from the Commission for a Sustainable London 2012, we are pleased to see that the CSL’s Chair has acknowledged that this has ‘raised wider questions about corporate behaviour, past and present, and how ethical issues are effectively factored into decision making,’ and that the Commission is going to address the challenge of considering ‘new approaches that incorporate a broader range of ethical issues into decision making’ in its forthcoming Annual Review, to be published in May.


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BP’s sponsorship of London 2012 ‘Oilympics’

This article is reproduced with permission from UK Tar Sands Network.



BP’s brand is all over the Olympics. It is ‘Sustainability Partner’. It is bankrolling educational and cultural initiatives. It is providing fuel for the Games, and sponsoring many athletes – including some in Team GB and Team USA.

But BP is one of the most unsustainable companies on the planet. Its true values – putting profit before people’s lives and a stable climate – are in direct contradiction with those espoused by the Olympics. That’s why it is spending so much money on sponsorship this year: the Olympics are the perfect vehicle for BP to rebuild its shattered reputation and try to convince the public that it is a good corporate citizen, playing an important social and environmental role.

Of course, it isn’t. It is entirely focused on extracting every last fossil fuel it can get its hands on – including tar sands, fracking, deepwater drilling and the Arctic. Oh, and it recently closed down its solar division, giving up on this essential renewable technology, because it just wasn’t profitable enough.

By allowing BP to associate itself so closely with such a potent feelgood factor, the Olympics are encouraging some of the most outrageous greenwash we’ve ever seen. BP should not be allowed to sponsor the Olympics, nor the cultural events that surround it.

For more details, read on.

If you want to stay informed, join our tongue-in-cheek https://www.facebook.com/BPLondon2012Greenwash.

BP as Sustainability Partner


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VIP Lanes: we'll take the low road and they'll take the VIP lanes

By Mike Wells, posted 16th February 2012, edited 17th Feb 2012

For security reasons there will be no commercial flights within 18 miles of the Olympic stadium for the duration of the Games. This will mean that VIPs and heads of state will not be able to use their preferred mode of transport - the helicopter - they will have to slum it with the rest of us on the roads.


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Open Letter to Meredith Alexander former Commissioner on the Commission for a Sustainable London 2012

30th January 2012

Dear Ms Alexander

I wholeheartedly congratulate you on your decision to resign from the Commission for a Sustainable London 2012. As far as I am aware you are only the second person involved with London 2012 who has had the integrity, courage and conviction to take such a morally justifiable action.


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Dow: London's 2012 Perfect Olympic Sponsor

By Mike Wells , posted 29th December 2011, edited 11th January 2012Campaigners Against DowCampaigners Against Dow

A recent sponsorship deal has seen the London Organising Committee for the Olympic Games accept money from Dow Chemical. Dow will provide a fabric "wrap" which will be placed around London's Olympic stadium.

According to Britain's Guardian newspaper the wrap's purpose is to reduce wind inside the stadium.  But, as the metaphor says ...


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