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2012 Legacy

AdiZones: Rewriting the 2012 Olympic Legacy as Permanent Branding

By Alberto Duman

Right from the outset, the notion of “legacy” has been predominant in articulating the value of hosting the 2012 Olympic and Paralympics Games in East London, the argument being that the long-term regeneration benefits would ultimately prevail over the aggressive land restructuring, everyday disruption and unbalanced socio-economic shifts characteristic of the years leading up to the 2012 Games. Subsequent to the awarding of the 2012 Games, the emphasis placed on such explicit non-sporting benefits as added long-term values has been confirmed as one of the most decisive assets of the London bid, contributing a great deal to the final awarding decision by the IOC.[1] This legacy, we are told, is why the London 2012 Games will be “unique” and “different”, a pledge clearly spelled out through “five promises to set the scale of our ambition”:

  1. To make the UK a world-leading sporting nation
  2. To transform the heart of East London
  3. To inspire a generation of young people
  4. To make the Olympic Park a blueprint for sustainable living
  5. To demonstrate the UK is a creative, inclusive and welcoming
    place to live in, visit and for business.[2]

Although the national dimension of these ambitions is clearly emphasised, a more specific focus is placed on “transforming the heart of East London”, to “create a well-planned and well-managed environment in and around the Olympic Park which will attract business investment and promote recreational and cultural use for years to come”.[3]


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adiZones and Lo-Lifes

by @spitzenprodukte


GAMIFY INSURRECTION


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Basketball Athlete, Carl Miller, Supports Leyton Marsh Children

Following the refusal of the ODA to fulfil its promise of an open day for children from the Leyton Marsh community as punishment (recording 1.21mins) because the community dared to protest against its behaviour Carl Miller, British Olympic basketball athlete, who performed in the 1988 and 1992 Games, has stepped in to do what the mean spirited ODA has failed to do. On Monday 23rd July he will play street basketball with local children and young people! Save Leyton Marsh write on their blog

He agrees with us that local young people should have an open day at the basketball facility and that the ODA should improve local basketball facilities for lasting legacy for the area.


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Olympic State of Exception

Surveillance mast: photo copyright Giles Price, from The Art of Dissentphoto copyright Giles Price, from The Art of Dissent
by Isaac Marrero-Guillamón

Every other year the Olympic machine lands at a different city, where it nonetheless encounters a familiar scenario: by the night of the opening ceremony all the necessary infrastructures will have been built, free of charge, by the host; all of the city’s advertising space will have been occupied by the official sponsors of the event; state of the art security and military measures will have been deployed to protect the event; high-speed lanes connecting the venues with certain hotels will have been made exclusively available to the convenience of the members of the International Olympic Committee (IOC); and, if everything has gone according to plan, tickets will be long gone and an army of eager volunteers will be at the disposal of the organisers.


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In search of legacies lost

The former Arena Field, site of the Media Centre, in 2008The former Arena Field, site of the Media Centre, in 2008

Runners are sent ahead to drum up excitement; the circus rolls into town, and the people pay. Show over and profits taken, the circus pulls out, leaving behind mere memories and mess.

The five ring circus works on similar lines over a longer eight-year timescale. Why did London agree to host this circus? The time to reject a London Olympics was during the bid stage


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legacy lost

Spread from Occupied Times: Occupied Times 15
My piece in Occupied Times 15 'In Search Of Legacies Lost' will soon appear here, fully referenced (at time of writing it remains embargoed).


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and another one bites the 'dust'?

So Andy Altman resigns. As the Standard would have it:

@standardnews 15:01
Olympics chief Andy Altman resigns amid concerns over main Games stadium http://bit.ly/NM1ASV


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