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The role of Mega events in urban competitiveness and its consequences on people

Carolina del Olmo Universidad Complutense Sept 2004

Some years before filming Bowling for Columbine, Michael Moore directed and starred in the film Roger and Me. In this film, Moore captures the consequences of the closure of a General Motors plant in his home town, Flint, Michigan. The plant closed down and moved in search of lower labour costs, leaving behind a landscape of unemployment and despair. However, Moore portrays this event in a comedic light. In fact, the most hilarious part of the film is seen when the city council of Flint decides to implement some measures to solve the population’s problems, with hopes that these measures convert Flint into a tourist destination. The urban government built an automotive theme park, a colossal hotel and a gigantic shopping mall, but obviously the plan failed in a few months and the new installations closed down. Strangely, by the implementation of these measures, the city council aimed to boost the spirit of the people, to give them back their self-confidence. Unfortunately, these plans are not as unique as they may seem. If we read about the 1992 Barcelona Olympics, we discover that one of its majorly recognized achievements was the increase of its citizen´s pride in themselves and their city and the improvement of the image that the inhabitants had on their home town. In fact, this idea is a basic ingredient of the dominant ideology around mega-events.


Going for Gold: Globalizing the Olympics, Localizing the Games. J. R. Short

This paper discusses the siting of the Summer Olympic Games at the global, national and local scales. The increasing corporatization of the Games is examined. Their use in city marketing campaigns is evaluated.

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Writing About London 2012 - Style Guide

London 2012's Editorial Style Guide

Internal guide for London 2012's media drones.

Completely credible
We tell it like it is. Always credible. Speaking factually, backed up by real information,


GLA Budgetary and Performance Committee report - Olympic Park transfer and continuing liabilities Oct 2010

GLA Budget and Performance Committee

The Finances of the Olympic Legacy
Part1: Olympic Park transfer and continuing liabilities
October 2010

A futile attempt to cut through the murk of the 2012 legacy financing and accountability. As one might expect, it's going to cost an awful lot of money on top of what's already been spent, no-one knows how much, when any benefits might be delivered, what they will be exactly or who will be accountable. Plus ca change.

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OECD - Local Development Benefits from Staging Global Events: Achieving the Local Development Legacy from 2012

OECD - Local Development Benefits from Staging Global Events: Achieving the Local Development Legacy from 2012

A peer review of the Olympic and Paralympic legacy for East London proposed by the Department of Communities and Local Government, United Kingdom


Ordnance Survey & Institution of Civil Engineers Olympic Map

Map of the 2012 Olympic site produced by Ordnance Survey and Institution of Civil Engineers in 2010 and distributed on the Greenway.
Includes an information section with a series of misleading 'facts' about the 2012 construction project, and illustrates the way the London 2012 communications unit is involving third party organisations as a means of creating more persuasive spin.

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Olympic Preparedness - GLA report 17 Jun 2008

Report by Carphone Warehouse Deputy Chairman David Ross after his appointment as Games legacy advisor by Boris Johnson. It recommends the creation of a special 'legacy delivery' vehicle ie. the OPLC.

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Research Paper: Small Business Communities and the London Olympics 2012

Research paper into the experiences of small businesses forced to move to make way for the 2012 London Olympic Games.

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